Optical Marketing Group

OMG is a finishing touch resource that exists to help fine tune your space so it’s cohesive, creative, personalized and thoughtful. Clearly and professionally communicating your identity and offerings is essential to creating a positive buying experience.

A collaboration between Bill Gerber, an optical merchandising guru and a vast network of design professionals, OMG was born out of Gerber’s New Rules of Optical Retailing Guidebook.


With brainpower and networks combined, OMG offers a highly curated and customizable retail program that is proven to increase sales and customer experience. The current optical landscape changes are driven by insurance plans, healthcare reform and vertical integration. Competition has and will continue to grow exponentially. By stepping up the merchandising effectiveness of a practice, sales and satisfaction naturally grow.

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