Even before she ever saw the place that would eventually become Jackson Eye, Danielle Jackson, OD, had already committed some of it to paper. While she was working in a corporate location, she began dreaming and doodling. “If I hadn’t been an eye doctor, I would have been something creative and artsy,” she says.
She used a computer-aided design to place equipment and furnishings, without knowing the dimensions of the space she would ultimately find in Fairburn, Georgia. She designed her own logo, incorporating her favorite color, purple.
She did find her space, about three years after her 2012 graduation from the University of Houston College of Optometry, in a 1,400-square-foot space in a strip mall anchored to a popular grocery store. She put her plans into action, and she built the frame boards she had designed. She pushed “purchase” on the items she had shopped for over the year preceding. “I knew what my vision was,” she says.

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